Art Gallery of Ontario logo, Bruce Mau Design, 2008
To quote Bruce Mau: “The Art Gallery of Ontario is relaunching with a renewed mission to bring art and people together with experiences and spaces that are dynamic yet timeless, popular yet iconic. The new logo is similarly imbued with fluid motion and spontaneity, counterbalanced by stability and legibility.”
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On May 15, 2008, the Art Gallery of Ontario unveiled a distinctive new logo that will represent the Gallery well beyond its Fall 2008 opening.
Centred inside a black square, the Gallery’s new logo uses multiple typefaces and a wide spectrum of colours to create a unique effect reminiscent of light refracting through glass. By combining a strong iconic form – the black square – with a shimmering juxtaposition of overlapping coloured typefaces, the logo captures both the stability of the century-old institution and the forward-looking energy of the new Gallery.
This exhibition looks back on the history of the AGO’s graphic identities since its founding in 1900. It features a selection of logos and wordmarks compiled from the Gallery’s archives. Thanks to Randall Speller, AGO Reference Librarian, for help with the research.
For more information about the new graphic identity, visit our blog at http://www.artmatters.ca.
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Ianr
Here's a link to an interview with logo designer Kevin Sugden, of Bruce Mau Design about the gallery’s new identity -
http://viewoncanadianart.com/2008/07/18/the-art-gallery-of-ontario-logo-by-bruce-mau-design/
07.23.2008 at 12:39 PM